Keywords or keyword phrases associated with a brand or entity. Typically branded keywords occur late in the buying cycle, and are some of the highest value and highest converting keywords. These searches may be used as relevancy signals in algorithms like Panda.
Some affiliate marketing programs prevent affiliates from bidding on the core brand related keywords, while others actively encourage it. Either way can work depending on the business model, but it is important to ensure there is synergy between internal marketing and affiliate marketing programs.
Some affiliate marketing programs prevent affiliates from bidding on the core brand related keywords, while others actively encourage it. Either way can work depending on the business model, but it is important to ensure there is synergy between internal marketing and affiliate marketing programs.
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