Information Architecture

Designing, categorising, organising, and structuring content in a useful and meaningful way.
Good information architecture considers both how humans and search spiders access a website.

Information architecture suggestions:

• focus each page on a specific topic
• use descriptive page titles and meta descriptions which describe the content of the page
• use clean (few or no variables) descriptive file names and folder names
• use headings to help break up text and semantically structure a document
• use breadcrumb navigation to show page relationships
• use descriptive link anchor text
• link to related information from within the content area of your web pages
• improve conversion rates by making it easy for people to take desired actions
• avoid feeding search engines duplicate or near-duplicate content