The emotional response associated with a company and/or product.
A brand is built through controlling customer expectations and the social interactions between customers. Building a brand is what allows businesses to move away from commodity based pricing and move toward higher margin value based pricing. Search engines may look at signals like repeat website visits & visits to a site based on keywords associated with a known entity and use them for relevancy signals in algorithms like Panda.
A brand is built through controlling customer expectations and the social interactions between customers. Building a brand is what allows businesses to move away from commodity based pricing and move toward higher margin value based pricing. Search engines may look at signals like repeat website visits & visits to a site based on keywords associated with a known entity and use them for relevancy signals in algorithms like Panda.
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