Search result enhancements where Google scrapes third party information & displays it in an extended format in the search results.
The goal of the knowledge graph is largely three-fold:
Answer user questions quickly without requiring them to leave the search results, particularly for easy to answer questions about known entities.
Displace the organic search result set by moving it further down the page, which in turn may cause a lift in the clickthrough rates on the ads shown above the knowledge graph.
Some knowledge graph listings (like hotel search, book search, song search, lyric search) also include links to other Google properties or other forms of ads within them, further boosting the monetization of the search result page.
The goal of the knowledge graph is largely three-fold:
Answer user questions quickly without requiring them to leave the search results, particularly for easy to answer questions about known entities.
Displace the organic search result set by moving it further down the page, which in turn may cause a lift in the clickthrough rates on the ads shown above the knowledge graph.
Some knowledge graph listings (like hotel search, book search, song search, lyric search) also include links to other Google properties or other forms of ads within them, further boosting the monetization of the search result page.
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