Retargeting
Advertising programs targeted at people who have previously visited a given website or channel, viewed a particular product, or added a particular product to their shopping cart.
Due to activity bias, many retargeted ads overstate their effective contribution to conversions.
Advertising programs targeted at people who have previously visited a given website or channel, viewed a particular product, or added a particular product to their shopping cart.
Due to activity bias, many retargeted ads overstate their effective contribution to conversions.
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