Sunday 18 December 2016

What is "Landing Page" and "Landing Page Quality Scores"?

Landing Page
The page on which a visitor arrives after clicking on a link or advertisement.
Landing Page Quality Scores
A measure used by Google to help filter noisy ads out of their AdWords program.
When Google AdWords launched affiliates and arbitrage players made up a large portion of their ad market, but as more mainstream companies have spent on search marketing, Google has done many measures to try to keep their ads relevant.

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