Google algorithm which penalizes sites with unnatural link profiles.
When Google launched the Penguin algorithm they obfuscated the emphasis on links by also updating some on-page keyword stuffing classifiers at the same time. Initially they also failed to name the Penguin update & simply called it a spam update, only later naming it after plenty of blowback due to false positives. In many cases they run updates on top of one another or in close proximity to obfuscate which update caused an issue for a particular site. Sometimes Google would put out a wave of link warnings and manual penalties around the time Penguin updated & other times Penguin and Panda would run right on top of one another.
Sites which were hit by later versions of Penguin could typically recover on the next periodic Penguin update after disavowing low quality links inside Google Webmaster Tools, but sites which were hit by the first version of Penguin had a much harder time recovering. Sites which had a manual penalty would typically have a warning show in Google Webmaster Tools, whereas sites which have an automated penalty like Panda or Penguin would not.
When Google launched the Penguin algorithm they obfuscated the emphasis on links by also updating some on-page keyword stuffing classifiers at the same time. Initially they also failed to name the Penguin update & simply called it a spam update, only later naming it after plenty of blowback due to false positives. In many cases they run updates on top of one another or in close proximity to obfuscate which update caused an issue for a particular site. Sometimes Google would put out a wave of link warnings and manual penalties around the time Penguin updated & other times Penguin and Panda would run right on top of one another.
Sites which were hit by later versions of Penguin could typically recover on the next periodic Penguin update after disavowing low quality links inside Google Webmaster Tools, but sites which were hit by the first version of Penguin had a much harder time recovering. Sites which had a manual penalty would typically have a warning show in Google Webmaster Tools, whereas sites which have an automated penalty like Panda or Penguin would not.
No comments:
Post a Comment