A Google algorithm which attempts to sort websites into buckets based on perceived quality. Signals referenced in the Panda patent include the link profile of the site & entity (or brand) related search queries.
Sites which have broad, shallow content (like eHow) along with ad heavy layouts, few repeat visits, and high bounce rates from search visitors are likely to get penalized. Highly trusted & well known brands (like Amazon.com) are likely to receive a ranking boost. In addition to the article databases & other content farms, many smaller ecommerce sites were torched by Panda.
Sites which had a manual penalty would typically have a warning show in Google Webmaster Tools, whereas sites which have an automated penalty like Panda or Penguin would not.
Sites which have broad, shallow content (like eHow) along with ad heavy layouts, few repeat visits, and high bounce rates from search visitors are likely to get penalized. Highly trusted & well known brands (like Amazon.com) are likely to receive a ranking boost. In addition to the article databases & other content farms, many smaller ecommerce sites were torched by Panda.
Sites which had a manual penalty would typically have a warning show in Google Webmaster Tools, whereas sites which have an automated penalty like Panda or Penguin would not.
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