Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through. PPC ads only charge advertisers if a potential customer clicks on an ad.
See also:
AdWords - Google's PPC ad platform
AdCenter - Microsoft's PPC ad platform
Yahoo! Search Marketing - Yahoo!'s PPC ad platform
See also:
AdWords - Google's PPC ad platform
AdCenter - Microsoft's PPC ad platform
Yahoo! Search Marketing - Yahoo!'s PPC ad platform
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