Google is experimenting with new text ad formats. This means you have more options when testing and improving your PPC text ads.
One change to the AdWords text ad format: 60-character headlines (instead of the old 25-character limit).
The new headlines are a combination – your normal 25-character headline, with Description Line 1 added onto the end.
That big, whopping headline in blue text could make your ad really stand out. Look at these examples – old format and new format:
An old-style adwords text adThe new AdWords text ad format, with extended headline
Which one will work best? Don’t leave it to intuition – only testing will prove it. Always test your ads.
How to get a 60-character headline in AdWords: Just two criteria…
Your ad must be in one of the main-column (not sidebar) top-3 positions,
Description Line 1 must end with a period, question mark or exclamation point.
Note: In some cases, the new format could be bad for your ads. Sometimes your ad takes on a new meaning…
An example where the new 60-character AdWords ad does not work so well.
Check all of your ads to make sure there won’t be any nasty surprises.
Have fun writing your new ads! If you have a lot of ads to re-write, try this AdWords text ad writing tool – it can save a lot of time & help you write better ads.
One change to the AdWords text ad format: 60-character headlines (instead of the old 25-character limit).
The new headlines are a combination – your normal 25-character headline, with Description Line 1 added onto the end.
That big, whopping headline in blue text could make your ad really stand out. Look at these examples – old format and new format:
An old-style adwords text adThe new AdWords text ad format, with extended headline
Which one will work best? Don’t leave it to intuition – only testing will prove it. Always test your ads.
How to get a 60-character headline in AdWords: Just two criteria…
Your ad must be in one of the main-column (not sidebar) top-3 positions,
Description Line 1 must end with a period, question mark or exclamation point.
Note: In some cases, the new format could be bad for your ads. Sometimes your ad takes on a new meaning…
An example where the new 60-character AdWords ad does not work so well.
Check all of your ads to make sure there won’t be any nasty surprises.
Have fun writing your new ads! If you have a lot of ads to re-write, try this AdWords text ad writing tool – it can save a lot of time & help you write better ads.
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