1. Prepare yourself. And have some fun, while you doing so. Today you have Google, LinkedIn, social media, everything that brings information to you - please make use of it! Learn how to be in front of a Live camera. Live Broadcast like Facebook Live, Periscope are catching up. Be prepared!
2. Have an updated Linked-In profile. If you don't have a LinkedIn profile, you think you are fit for a digital marketing job ? Don’t think your interviewer will think so.
3. Make sure your Linked-In profile has a proper descriptive headline to make you searchable by HR looking for talent on Linked-In.
4. Be more social. Be active on various networking sites, where you can express your view on digital marketing, the latest trends, showcase the people you follow etc. Like example, your personal twitter account or Instagram account.
5. Post on blogs. Even if it’s on a personal blog. Don't have your own blog, then, at least volunteer to contribute to a blog related to your industry or hobby. Talk about this during your interview.
6. Don't like blogging, eh? Then post some longer updates in Facebook Notes, Medium, LinkedIn. This is also another way of blogging. It's all Free
7. Follow blogs of industry experts and leaders. Keep yourself abreast of their latest blog posts. Some useful resources and blogs you could follow are:
Search Engine Land
Hubspot
Social Media Examiner
Moz
Web Marketing Academy
8. Talk about how you have tried implementing what you learn through these industry experts and leaders in your current day to day job. Share how it worked for you, what did you benefit from it and how did you improvise. This will help you fetch bonus points with the interviewer, as they will understand your mindset and attitude.
9. Network. I cannot stress enough on this point. When did you last attend a conference, seminar, a meet-up related to your industry ? Do you know names of some of the conferences you were a part of? What did you learn while you were there? Here is a blog post on 37 Tips to Get Most out of the Conference. Also, listed a few resources you should be aware of:
SMX
Pub con
SES
Mozcon
OME Meetups
10. Be a vital and active part of various industry groups, communities on LinkedIn and Facebook.
11. Make the first move. Learn to initiate discussion topics on LinkedIn groups or on Quora
12. You should be able to name some of the well-known leaders in your industry. A few references can be checked at this link - http://goo.gl/Zv55Yc
13. Not only should you list the projects handled by you during internship or previous jobs, but you should be able to clearly articulate what you learnt from them
14. Nobody is perfect. List 2 biggest mistakes you have made in digital marketing and how did you rectify them? Like for example, I could tell you a very basic mistake we did – We ran a Facebook Ad campaign and due to the time zone and currency, we lost almost $ 500 in less than 30 minutes, all because we misread the currency and thought it was in Indian Rupees.! Yes! Expensive mistake for a small business. That was way early, when we had just about started. But, now the first thing we check every time we run a FB campaign is for the right time zone and currency and have we surely have started paying more attention to details
15. Apart from your Facebook, LinkedIn, be active on other channels and sites like Medium, Pinterest, MOOC
16. What are the latest Audio, video, visuals you have learnt digital marketing from? List down a couple of podcasts that you listen to.A quick resource you can check out is here - Podcast Resource
17. Make a list of tools that you use, apart from the regular HootSuite and Web master tools. Some tools you would like to be aware of and familiarize yourself with are: Canva, Picmonkey
18. Be ready to answer queries on budgeting and backup your choice of answer with logic and facts. Like for example, If I give you a budget of $ 1000 for a small business and want to see immediate results, which channels would you use to market the business? And why? Is it Ad words, Facebook ads, any other? Hint: SEO will take some time, Facebook, Google Adwords are instant.
19. List down five things that are out dated in SEO.
Hint: Page rank, Meta keyword tag, Guest blogging, Directory submission
20. If you are unaware of something in SEO, where would you go to find this information
Hint: Google Webmaster Central Blog, Official Google Blogs and here is how I keep update (Link)
21. Do you know when Google webmaster guidelines was updated recently?
22. Be honest. If you don't know something, admit it and let them know that you will add that to your learning list
23. Research about the company you are applying for, do they have a blog? Do follow it? What is the latest blog post on?
24. If you know the hiring person, do research on his/her profile. See if someone could refer you to them on LinkedIn?
25. How do you balance work and personal life? Very important these days :)
26. Have you uploaded any presentations in Slideshare, Prezi?
27. Do you have an interesting story to tell about your career. Let them know how and why you got interested in Digital Marketing. What you saw in it?
28. Your recruiter most likely forms their opinion on you by looking at your resume.
How interesting is that? Is it updated? How long is it? Quick tip – these days a one page resume is all that is in – check out some resources here:
http://www.manager-tools.com/2005/10/your-resume-stinks
Free ebook by Cory J Miller
29. Are you a thinker about #digitalmarketing? Pen your thoughts on what you think is the future of this industry, talk on social media and how it affects you, etc. Hint: AI, Augmented Reality, Virtual Reality, Live Broadcasting
30. Give some examples of companies who are doing really well in #socialmedia and digital marketing
31. Have you seen any interesting text, display, video ad recently? What was those ads about, why you like them, which brand was it for?
32. Know your subject thoroughly. Like, What is negative match type in Google Ad words ? Resources: Google Ad words study guide
33. Content, content, #content. This is primary. How well versed are you in this? What are your thoughts on content marketing?
34. Follow important industry leaders on content – copyblogger , Content Marketing Institute.
35. Research and learn the digital presence of the company you are interviewing with. How would you position them, if you were the digital marketer for them?
36. Study the competition of the company you have applied for. Know their digital presence, and what they are doing differently. Chart out a plan on how you could beter the digital presence of the company you have applied for.
37. Know your strengths in digital marketing. Talk about them.
38. Ask for a choice. Know your answer clearly too – like if you had to choose between, SEO, PPC, Social Media, Content, Analytics which one would you choose and why?
39. You should always give your recruiter at least 5 strong reasons why you should be hired for the role. First, be clear about this yourself.
40. Don’t be short sighted. Explain how you will maintain the role in the long term as well.
41. Show your passion in digital marketing – read up on case studies, on how different companies are utilizing digital marketing differently and to their advantage.
42. Know more about the latest trends in the industry. Mobile Marketing. How will you implement this for your prospective employer?
43. Do you know to read the analytical reports that you will be expected to present? This is a must. Generating reports can be done by anybody, even a tool. But interpreting them, and deriving useful and applicable insights is the crux of Analytics.
44. Insecurity has never helped anyone. Share your knowledge openly and at the same time be open to new ideas and discussions.
And now for the Dont's: They are few in number, but very important.
45. Strictly no bad mouthing any of your previous employers
46. Being money minded has never shown great results. Refrain from talking about money right at the beginning of the interview.
47. Smiling has always helped. A pleasant personality will only add on to your credentials.
48. Don’t be stubborn, and unwilling to listen to the other person. Be open minded, and give an honest ear to what is being said. Talk too much
49. It’s absolutely annoying for the interviewer, if you have any interaction with your cell phone during an interview. Refrain from using it. Even to check the time.
50. Please apply for the right reasons. Do not apply just because you want a job!
51. Do not say your choices are limited !
52. Your prospective employer is looking at utilizing your time to the fullest. Refrain from asking questions on weekend workings, etc.
2. Have an updated Linked-In profile. If you don't have a LinkedIn profile, you think you are fit for a digital marketing job ? Don’t think your interviewer will think so.
3. Make sure your Linked-In profile has a proper descriptive headline to make you searchable by HR looking for talent on Linked-In.
4. Be more social. Be active on various networking sites, where you can express your view on digital marketing, the latest trends, showcase the people you follow etc. Like example, your personal twitter account or Instagram account.
5. Post on blogs. Even if it’s on a personal blog. Don't have your own blog, then, at least volunteer to contribute to a blog related to your industry or hobby. Talk about this during your interview.
6. Don't like blogging, eh? Then post some longer updates in Facebook Notes, Medium, LinkedIn. This is also another way of blogging. It's all Free
7. Follow blogs of industry experts and leaders. Keep yourself abreast of their latest blog posts. Some useful resources and blogs you could follow are:
Search Engine Land
Hubspot
Social Media Examiner
Moz
Web Marketing Academy
8. Talk about how you have tried implementing what you learn through these industry experts and leaders in your current day to day job. Share how it worked for you, what did you benefit from it and how did you improvise. This will help you fetch bonus points with the interviewer, as they will understand your mindset and attitude.
9. Network. I cannot stress enough on this point. When did you last attend a conference, seminar, a meet-up related to your industry ? Do you know names of some of the conferences you were a part of? What did you learn while you were there? Here is a blog post on 37 Tips to Get Most out of the Conference. Also, listed a few resources you should be aware of:
SMX
Pub con
SES
Mozcon
OME Meetups
10. Be a vital and active part of various industry groups, communities on LinkedIn and Facebook.
11. Make the first move. Learn to initiate discussion topics on LinkedIn groups or on Quora
12. You should be able to name some of the well-known leaders in your industry. A few references can be checked at this link - http://goo.gl/Zv55Yc
13. Not only should you list the projects handled by you during internship or previous jobs, but you should be able to clearly articulate what you learnt from them
14. Nobody is perfect. List 2 biggest mistakes you have made in digital marketing and how did you rectify them? Like for example, I could tell you a very basic mistake we did – We ran a Facebook Ad campaign and due to the time zone and currency, we lost almost $ 500 in less than 30 minutes, all because we misread the currency and thought it was in Indian Rupees.! Yes! Expensive mistake for a small business. That was way early, when we had just about started. But, now the first thing we check every time we run a FB campaign is for the right time zone and currency and have we surely have started paying more attention to details
15. Apart from your Facebook, LinkedIn, be active on other channels and sites like Medium, Pinterest, MOOC
16. What are the latest Audio, video, visuals you have learnt digital marketing from? List down a couple of podcasts that you listen to.A quick resource you can check out is here - Podcast Resource
17. Make a list of tools that you use, apart from the regular HootSuite and Web master tools. Some tools you would like to be aware of and familiarize yourself with are: Canva, Picmonkey
18. Be ready to answer queries on budgeting and backup your choice of answer with logic and facts. Like for example, If I give you a budget of $ 1000 for a small business and want to see immediate results, which channels would you use to market the business? And why? Is it Ad words, Facebook ads, any other? Hint: SEO will take some time, Facebook, Google Adwords are instant.
19. List down five things that are out dated in SEO.
Hint: Page rank, Meta keyword tag, Guest blogging, Directory submission
20. If you are unaware of something in SEO, where would you go to find this information
Hint: Google Webmaster Central Blog, Official Google Blogs and here is how I keep update (Link)
21. Do you know when Google webmaster guidelines was updated recently?
22. Be honest. If you don't know something, admit it and let them know that you will add that to your learning list
23. Research about the company you are applying for, do they have a blog? Do follow it? What is the latest blog post on?
24. If you know the hiring person, do research on his/her profile. See if someone could refer you to them on LinkedIn?
25. How do you balance work and personal life? Very important these days :)
26. Have you uploaded any presentations in Slideshare, Prezi?
27. Do you have an interesting story to tell about your career. Let them know how and why you got interested in Digital Marketing. What you saw in it?
28. Your recruiter most likely forms their opinion on you by looking at your resume.
How interesting is that? Is it updated? How long is it? Quick tip – these days a one page resume is all that is in – check out some resources here:
http://www.manager-tools.com/2005/10/your-resume-stinks
Free ebook by Cory J Miller
29. Are you a thinker about #digitalmarketing? Pen your thoughts on what you think is the future of this industry, talk on social media and how it affects you, etc. Hint: AI, Augmented Reality, Virtual Reality, Live Broadcasting
30. Give some examples of companies who are doing really well in #socialmedia and digital marketing
31. Have you seen any interesting text, display, video ad recently? What was those ads about, why you like them, which brand was it for?
32. Know your subject thoroughly. Like, What is negative match type in Google Ad words ? Resources: Google Ad words study guide
33. Content, content, #content. This is primary. How well versed are you in this? What are your thoughts on content marketing?
34. Follow important industry leaders on content – copyblogger , Content Marketing Institute.
35. Research and learn the digital presence of the company you are interviewing with. How would you position them, if you were the digital marketer for them?
36. Study the competition of the company you have applied for. Know their digital presence, and what they are doing differently. Chart out a plan on how you could beter the digital presence of the company you have applied for.
37. Know your strengths in digital marketing. Talk about them.
38. Ask for a choice. Know your answer clearly too – like if you had to choose between, SEO, PPC, Social Media, Content, Analytics which one would you choose and why?
39. You should always give your recruiter at least 5 strong reasons why you should be hired for the role. First, be clear about this yourself.
40. Don’t be short sighted. Explain how you will maintain the role in the long term as well.
41. Show your passion in digital marketing – read up on case studies, on how different companies are utilizing digital marketing differently and to their advantage.
42. Know more about the latest trends in the industry. Mobile Marketing. How will you implement this for your prospective employer?
43. Do you know to read the analytical reports that you will be expected to present? This is a must. Generating reports can be done by anybody, even a tool. But interpreting them, and deriving useful and applicable insights is the crux of Analytics.
44. Insecurity has never helped anyone. Share your knowledge openly and at the same time be open to new ideas and discussions.
And now for the Dont's: They are few in number, but very important.
45. Strictly no bad mouthing any of your previous employers
46. Being money minded has never shown great results. Refrain from talking about money right at the beginning of the interview.
47. Smiling has always helped. A pleasant personality will only add on to your credentials.
48. Don’t be stubborn, and unwilling to listen to the other person. Be open minded, and give an honest ear to what is being said. Talk too much
49. It’s absolutely annoying for the interviewer, if you have any interaction with your cell phone during an interview. Refrain from using it. Even to check the time.
50. Please apply for the right reasons. Do not apply just because you want a job!
51. Do not say your choices are limited !
52. Your prospective employer is looking at utilizing your time to the fullest. Refrain from asking questions on weekend workings, etc.
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