Clickthrough rate - the percentage of people who view click on an advertisement they viewed, which is a way to measure how relevant a traffic source or keyword is. Search ads typically have a higher clickthrough rate than traditional banner ads due to being highly relevant to implied searcher demand & a history of questionable ad labeling disclosure by search engines.
A search engine can determine if a particular search query is navigational (branded) versus informational or transactional by analyzing the relative CTR of different listings on the search result page & the CTR of people who have repeatedly searched for a particular keyword term. A navigational search tends to have many clicks on the top organic listing, while the CTR curve is often far flatter on informational or transactional searches.
A search engine can determine if a particular search query is navigational (branded) versus informational or transactional by analyzing the relative CTR of different listings on the search result page & the CTR of people who have repeatedly searched for a particular keyword term. A navigational search tends to have many clicks on the top organic listing, while the CTR curve is often far flatter on informational or transactional searches.
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