CPA
Cost per action. The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis. Many affiliate marketing programs and contextual ads are structured on a cost per action basis. An action may be anything from an ad click, to filling out a lead form, to buying a product.
CPC
Cost per click. Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click.
See also:
Google AdWords - Google's pay per click ad program which allows you to buy search and contextual ads.
Google AdSense - Google's contextual ad program.
Microsoft AdCenter - Microsoft's pay per click ad platform.
Yahoo! Search Marketing - Yahoo!'s pay per click ad platform
CPM
Cost per thousand ad impressions.
Many people use CPM as a measure of how profitable a website is or has the potential of becoming.
Cost per action. The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis. Many affiliate marketing programs and contextual ads are structured on a cost per action basis. An action may be anything from an ad click, to filling out a lead form, to buying a product.
CPC
Cost per click. Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click.
See also:
Google AdWords - Google's pay per click ad program which allows you to buy search and contextual ads.
Google AdSense - Google's contextual ad program.
Microsoft AdCenter - Microsoft's pay per click ad platform.
Yahoo! Search Marketing - Yahoo!'s pay per click ad platform
CPM
Cost per thousand ad impressions.
Many people use CPM as a measure of how profitable a website is or has the potential of becoming.
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