An arbitrary & ever-shifting collection of specifications which can be used to justify penalizing any website.
While some aspects of the guidelines might be rather clear, other aspects are blurry, and based on inferences which may be incorrect like: "Don't deceive your users." Many would (and indeed have) argued Google's ad labeling within their own search results is deceptive, Google has ran ads for illegal steroids & other shady offers, etc. The ultimate goal of the Webmaster Guidelines is to minimize the ROI of SEO & discourage active investment into SEO.
While some aspects of the guidelines might be rather clear, other aspects are blurry, and based on inferences which may be incorrect like: "Don't deceive your users." Many would (and indeed have) argued Google's ad labeling within their own search results is deceptive, Google has ran ads for illegal steroids & other shady offers, etc. The ultimate goal of the Webmaster Guidelines is to minimize the ROI of SEO & discourage active investment into SEO.
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